Summary

A multidisciplinary UX/UI and graphic designer with 4+ years of expertise crafting brand experiences and interactive solutions. I envision and create memorable brand experiences across print and digital touchpoints.

I’m drawn to teams that create meaningful community impact and contribute to a regenerative future for Canada and beyond.

View NZ Best Design Award Finalists

Previously

Remote
June 2024 — Present

UX/UI Designer
Freelance (Flight Digital, Dialog Studio)

  • Translate brand guidelines into accessible, engaging digital experiences — defining and maintaining design systems to promote scalability across projects

  • Apply insights from user research, desktop reviews, website audits, and user testing to inform design decisions and optimise usability

  • Collaborate closely with developers and project managers to envision wireframes, interactive prototypes, and high-fidelity responsive designs for web, mobile, and digital platforms

  • Design and Artwork print ads and produced campaign content for client's social media platforms

Brand Experience Designer
AKQA

Auckland, Hybrid
May 2023 — May 2024

I specialised in envisioning how brand identities are expressed across print and digital landscapes:

  • Conceptualised and produced interactive solutions: designing digital campaigns, UX/UI user flows, interactive prototypes, and visual identity systems

  • Co-designed with strategists, devs and internal/external account stakeholders to conceive user flows and create complex interactive prototypes at various levels of fidelity

  • Consolidated comprehensive design systems that serve as the backbone for digital projects, ensuring the scalability of visual identity systems

  • Collaborated with developers in sprints to translate design systems into development-ready UI assets with ongoing design QA throughout development for large-scale enterprise projects and content management systems

Creative
Seven

Auckland
Jan 2022 — May 2023

  • Collaborated with strategists, copywriters, and art directors to develop cohesive brand identity solutions and creative concepts for digital campaigns

  • Produced creative assets consistent with brand tone and style, including crafting wordmarks, typography, and visual identity systems using Adobe Creative Suite

  • Supported the launch of campaigns whilst maintaining the brand integrity across a range of touchpoints, including print and digital assets such as social media graphics, HTML display banners, website, and eDMs

  • Website Design Specialist — responsible for rationalising market research, optimising information architecture, developing low and high-fidelity prototypes in Figma and liaising with developers to bring designs to life

Auckland
Nov 2020 — July 2021

Content Manager
Digital Boost

Content coordinator for the Digital Boost Learning Management System:

  • ‎‎‎‎‎‎‎‏‏Developed and uploaded content for Digital Boost, including 200+ How-to videos covering website basics, social media, and digital media fundamentals

  • Worked alongside project managers to roll out re-brands across SMEs’ websites and implement social media strategies across various channels

  • Carried out user testing on the Salesforce integrated platform using agile methodologies to support Jira workflows

  • Re-freshed brands and designed e-commerce websites for Kiwi SME’s

Sustainability Analyst
Tourism Holdings Limited (THL)

Auckland / Dunedin
Nov 2019 — June 2020

Member of a team leading THL’s adoption of the Future-Fit Business Benchmark, a global sustainability framework:

  • Collected and synthesised data across THL’s business operations and made recommendations to improve performance against the Future-Fit environmental, product and customer goals while building relationships with stakeholders across seven business units (NZ, AU, US)

  • Designed graphics and created digital tools, including videos and animations, to communicate research insights that help communities understand sustainability progress and support stakeholders’ holistic decision-making

Education

Media Design School
2021

Graduate Diploma Creative Technologies
User Interface Design (UX/UI)

  • HTML, CSS Basics

  • User Experience Research

  • User Interface Design (Figma, Sketch, XD)

  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)

University of Otago,
2018 — 2020

Bachelor of Commerce
Tourism Major, Environment & Society Minor

  • Otago Business School Dean's List, 2020

  • Council Commendation for Exceptional Performance, 2020

  • University of Otago Leaders of Tomorrow Entrance Scholarship 2018

Recognition & Awards

Silver, Student Digital, Best Design Award — Fellow Fields

Core77 Student Notable Service Design Award — Fellow Fields

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