Summary

A multidisciplinary UX/UI and graphic designer with 4+ years of experience designing brand identities and interactive solutions. My specialty is crafting memorable brand experiences that support storytelling across both print and digital touchpoints.

I’m drawn to purpose-driven teams using technology to foster healthier habits and build a regenerative future.

View NZ Best Design Award Finalists

Previously

Brand Experience Designer
AKQA

Auckland
May 2023 — May 2024

I specialised in envisioning how brand identities are expressed across digital and print mediums:

  • Conceptualised and produced interactive solutions: designing digital campaigns, UX/UI user flows, interactive prototypes, and visual identity systems

  • Co-designed with strategists, devs and internal/external account stakeholders to conceive user flows and create complex interactive prototypes at various levels of fidelity

  • Consolidated comprehensive design systems that serve as the backbone for digital projects, ensuring the scalability of visual identity systems

  • Collaborated with developers in sprints to translate design systems into development-ready UI assets with ongoing design QA throughout development for large-scale enterprise projects and content management systems

Creative
Seven

Auckland
Jan 2022 — May 2023

  • Collaborated with strategists, copywriters, and art directors to develop cohesive brand identity solutions and creative concepts for digital campaigns

  • Produced creative assets consistent with brand tone and style, including crafting wordmarks, typography, and visual identity systems using Adobe Creative Suite

  • Supported the launch of campaigns whilst maintaining the brand integrity across a range of touchpoints, including print and digital assets such as social media graphics, HTML display banners, website, and eDMs

  • Web lead — responsible for rationalising market research, optimising information architecture, developing low and high-fidelity prototypes in Figma and liaising with developers to bring designs to life

Digital Boost Content Manager / Designer
The Mind Lab

Auckland
Nov 2020 — July 2021

Content coordinator for the Digital Boost Learning Management System:

  • ‎‎‎‎‎‎‎‏‏Managed and developed content for Digital Boost, including 200+ How-to videos covering website basics, social media, and digital media fundamentals

  • Worked alongside project managers to roll out re-brands across SMEs’ websites and implement social media strategies across various channels

  • Carried out user testing on the Salesforce integrated platform using agile methodologies to support Jira workflows

  • Re-freshed brands and designed e-commerce websites for Kiwi SME’s

Sustainability Analyst & Designer
Tourism Holdings Limited

Auckland / Dunedin (Remote)
Nov 2019 — June 2020

Member of a team leading thl’s adoption of the Future-Fit Business Benchmark, a global sustainability framework:

  • Built relationships with stakeholders in seven business units (NZ, AU, US)

  • Collected and analysed data and made recommendations to improve thl’s performance against environmental, product and customer goals

  • Developed digital tools including videos and animation to engage internal and external stakeholders

Education

Media Design School
2021

Graduate Diploma Creative Technologies
User Interface Design (UX/UI)

  • HTML, CSS Basics

  • User Experience Research

  • User Interface Design (Figma, Sketch, XD)

  • Adobe Creative Suite

University of Otago,
2018 — 2020

Bachelor of Commerce
Tourism Major, Environment & Society Minor

  • Otago Business School Dean's List, 2020

  • Council Commendation for Exceptional Performance, 2020

  • University of Otago Leaders of Tomorrow Entrance Scholarship 2018

Recognition & Awards

Silver, Student Digital, Best Design Award — Fellow Fields

Core77 Student Notable Service Design Award — Fellow Fields

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